marketing

The Many Reasons Your Brand Should Be On Mobile Devices

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With every strategy you use, it is important to ask the following question: Should my brand appear only on the web, or must it also appear on mobile devices? We find ourselves in the midst of an important evolution, which strongly involves mobile devices and applications. This new technology is currently generating changes in users, allowing them to find the same web content on their mobile devices.

Everything indicates that investment in mobile marketing this year will grow seven times faster than investment in desktop marketing and will top TV marketing. Due to the increasing use of mobile devices in recent years, products and services are increasingly appropriating this technology to be closer to their customers and to bring them a message that stimulates buying, while reinforcing its presence on the Internet.

More and more people are using their mobile devices to shop; for this reason, trade by means of mobile devices is forecast to grow this year by 48%, almost three times more than eCommerce. Your great challenge will be to become better equipped to serve clients who favor more connected user experiences by means of their mobile screens, providing greater security and faster navigation speed throughout your website.

Brands Undergo More Engagement Through Mobile Devices

Brands know mobile devices are very personal and important to their users, and such importance requires a change in perspective to discover how to involve users with products or services in a very different manner. Because users are connected to their phone most of the time, this connection allows your brand to be more openly visible, thus breaking any bonds of indifference to your potential customer.

In this way, what must be analyzed in your strategy is the constant appearance your brand makes on these devices, as well as the content or messages that your product or service shows your users — which must be developed with relevance and not to saturate your client with messages that can lead to boredom and a loss of connection with your brand.

The Use of Mobile Applications For Your Brand

If you’re going to launch a mobile application and your brand has a long trajectory, you must take maximum advantage of what you’ve built to publicize your application. If, instead, your brand is not known, you will have to build your launch strategy around optimizing your resources to the max.

Like any marketing strategy, you must define, from the start, who your target audience will be, how you will attract your target audience, what model to utilize in order to monetize your project, and the results (ROI) of all the actions you will carry out.

Make These Applications Relevant For Search Engines

When you start an app strategy for your brand, you should be aware that Google is starting to include distinctive search results on mobile devices that indicate whether or not the page displayed in the results is mobile friendly. Such results causes your page to rank in position amongst the top pages to match multi-device screens. This current trend of responsive web design is one of the major mobile trends of 2015 and 2016, respectively.

If you are interested in promoting your brand, it is time to develop your mobile strategy and capture the attention of those potential customers who are waiting to receive information about your product or service; believe it or not, but many of your potential customers are seeking information about you from the comfort of their homes.

Want To Learn More?

Contact us and schedule a call to speak with one of our knowledgeable Marketing Consultants today! (888) 986-6364

http://www.LenMelekard.com

Why Is It Important To Integrate Social Media Into Your Business?

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Have you ever wondered, for a moment, what makes social networks so important for promoting all kinds of products and services created by companies?

This importance is due to the increasing average daily time that many users are accessing the Internet. Because of this increase, the presence of brands in social networks has become very important. Numerous companies have taken the initiative to integrate their social media strategies and initiate strong interactions with their target audiences, demonstrating to them a high degree of confidence in them.

For any business today, having an active presence on the Internet is important … especially in social networks. So far, this presence is one of the potential tools for better interaction with customers and users since it provides a better quality of service and offers your product or business opportunity throughout the entire web.

Because of the fact that social networks center around socializing, making friends, and enabling conversations, they provide better customer service more effectively than traditional methods — which only employ a massive use of offers or advertisements having only one goal –to sell. Selling is important, but in social media, it is not the main objective.

If a service is provided with quality content, it will achieve many positive outcomes that will benefit your brand. Social networks are the appropriate means to achieve that personal contact with consumers while fulfilling the purpose of indirectly generating much more site traffic to your website or blog, thus making your product or service increasingly known every day.

Advantages of Social Networks

One of the main advantages of using social media for your business is that it allows you to establish direct personal contact with current customers, as well with potential customers who visit your profiles.

This great opportunity must be seized; as a result, the appropriate tools must be used that will help not only to obtain a channel of mass communication but also to secure a place where you can research the market. An example of this opportunity is using a type of survey or performing an analysis of the interaction that users constantly have with your brand.

Social networks offer the tremendous advantage to inform, socialize and interact with customers in a more personal and informal way. In the same vein, good use must be made of them to achieve benefits for your brand because if used irresponsibly or unprofessionally, they may damage the image of your product or service.

Leverage The Media

The following are some valuable advice to get the maximum benefits from using social media. It is critical to depend on professionals who can optimally cope with challenging situations such as responding to questions and opinions, resolving complaints, and facing crises. It is also important that these hired professionals can process all the information gathered from the social networks and create marketing strategies to help your business grow.

Undoubtedly, the Internet is a huge world filled with opportunities. The integration of social media will not stop growing, and new trends will emerge in the years to come. Therefore, it is important that you set your objective, which you will use as a target point, to initiate your strategy and start making your mark visible to the public who is interested in connecting with you.

Want to learn more? Contact us and schedule a call to speak with one of our knowledgeable Marketing Consultants today! (888) 986-6364

http://www.LenMelekard.com

Microbeads vs. Organic Jojoba Beads — Which Is Better For Your Skin?

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Hmmmm … good question, right?

Many people, both male and female, truly believe in utilizing only organic products for various reasons. Then, there are others who aren’t too wrapped up in solely using organic products, at all. But, when it comes to effective skin exfoliation, which proves to be better — microbeads (which are made of plastic microspheres) or organic jojoba beads (which are made of organic enzymes)…?

We are definitely fans of the organic world due to the fact that it’s believed organic products are without harmful chemicals, toxins, and unhealthy ingredients.

So, we’ve decided to put some organic beauty products to the test (through thorough research, of course). And, what we were able to find was definitely worth talking about.

In a nutshell, let’s just say the answer to the topic question is: Organic Jojoba Beads. But, here’s why…

Juice Beauty, a well-known company that provides organic solutions for a beautiful you, certainly believes organic products are definitely the way to go. So, their specific Jojoba Beads Exfoliating Cleanser contains certified organic refining pineapple enzymes and soothing aloe Vera juices that are infused with dissolving jojoba beads. This definitely sounds ways better than plastic microspheres, in our humble opinion.

Juice Beauty also offers antioxidant-rich, authentic organic beauty products that meet the most stringent organic regulations in North America. Their organic skin care, makeup, and hair care products provide great benefits, powerful action without harmful chemicals, and most importantly, effective results.

To learn more about the Organic Jojoba Beads Exfoliating Cleanser and to simply shop with Juice Beauty, click here.

http://www.LenMelekard.com

Style Guide!

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Aren’t these Portfolio Handbags super cute?!

And, by Portfolio Handbags, we mean these gorgeous Handbags can easily fit tablet devices, mobile phones, documents, etc. in them.

Even better because they’re not only stylish but they’re also very practical.

Cute, right?

Visit http://www.LenMelekard.com/outfitideas.html for purchasing information.

How To Get Your Online Content In The Hands Of Your Target Market Successfully

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As an Image Consulting Company, we highly suggest our clients and other business owners to create a blog that outlines their overall business structure. A blog helps your audience understand your business and it allows you to engage with current and potential customers in an informational tone.

And, let’s not forget, a blog let’s you share great content with your audience — whether it’s personal or business. Simple.

With that said, if you currently have a blog or thinking about creating a blog, it is highly suggested that you promote your blog — over various social media platforms — and brand your blogging in the most effective way. Thus, one of the ways to get this done is through a company in the name of OnlyWire.

Whether you are an individual blogger, marketing manager or social media professional, OnlyWire makes it easy to automatically submit your content to the top social platforms.

Moreover, OnlyWire allows you to connect your blog(s) and RSS feed(s) while posting to different social platforms simultaneously.

Think about it — a lot of the people you are targeting are online reading this just like you are 😉

To learn more and connect with OnlyWire, click here.

http://www.LenMelekard.com

How Effective Communication Technology Can Enhance Your Business

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If you are just starting a business or have been in business for a while, it is important to understand how crucial professionalism is. Regardless of the type of industry you are in, you must always remember that professional appearance attracts more customers/clients.

Advice from the wise: one of the first ways to project a professional image for your business is ensuring that you have separate communication entities for business use and personal use (such as having a separate telephone number for your business).

Ring Central, offers toll free numbers, faxing services, call forwarding options, etc. in order to help you project a professional look and feel for your current and future customers/clients. Let Ring Central become your complete business communication solution.

To connect with Ring Central and receive instant activation with little to no hardware required, click here.

http://www.LenMelekard.com

Style Guide!

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Oh how we love Shoe collections!!

Look at what we’ve found for you 👀

Look at the styles. Look at the colors. Just look at the Shoes, in general.

Nice, right? Yes, we know 😉

You’re welcome!

Visit http://www.LenMelekard.com/outfitideas.html for purchasing information.

Why Creating A Blog Is An Excellent Idea For Your Brand…

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As an Image Consulting Company, we highly suggest our clients and other business owners to create a blog that outlines their overall business structure. A blog helps your audience understand your business and it allows you to engage with current and potential customers in an informational tone.

And, let’s not forget, a blog let’s you share great content with your audience — whether it’s personal or business. Simple.

With that said, if you currently have a blog or thinking about creating a blog, it is highly suggested that you promote your blog — over various social media platforms — and brand your blogging in the most effective way. Thus, one of the ways to get this done is through a company in the name of Only Wire.

Only Wire allows you to connect your blog(s) and RSS feed(s) while posting to different social platforms simultaneously.

To learn more and connect with Only Wire, click here.

http://www.LenMelekard.com