With every strategy you use, it is important to ask the following question: Should my brand appear only on the web, or must it also appear on mobile devices? We find ourselves in the midst of an important evolution, which strongly involves mobile devices and applications. This new technology is currently generating changes in users, allowing them to find the same web content on their mobile devices.
Everything indicates that investment in mobile marketing this year will grow seven times faster than investment in desktop marketing and will top TV marketing. Due to the increasing use of mobile devices in recent years, products and services are increasingly appropriating this technology to be closer to their customers and to bring them a message that stimulates buying, while reinforcing its presence on the Internet.
More and more people are using their mobile devices to shop; for this reason, trade by means of mobile devices is forecast to grow this year by 48%, almost three times more than eCommerce. Your great challenge will be to become better equipped to serve clients who favor more connected user experiences by means of their mobile screens, providing greater security and faster navigation speed throughout your website.
Brands Undergo More Engagement Through Mobile Devices
Brands know mobile devices are very personal and important to their users, and such importance requires a change in perspective to discover how to involve users with products or services in a very different manner. Because users are connected to their phone most of the time, this connection allows your brand to be more openly visible, thus breaking any bonds of indifference to your potential customer.
In this way, what must be analyzed in your strategy is the constant appearance your brand makes on these devices, as well as the content or messages that your product or service shows your users — which must be developed with relevance and not to saturate your client with messages that can lead to boredom and a loss of connection with your brand.
The Use of Mobile Applications For Your Brand
If you’re going to launch a mobile application and your brand has a long trajectory, you must take maximum advantage of what you’ve built to publicize your application. If, instead, your brand is not known, you will have to build your launch strategy around optimizing your resources to the max.
Like any marketing strategy, you must define, from the start, who your target audience will be, how you will attract your target audience, what model to utilize in order to monetize your project, and the results (ROI) of all the actions you will carry out.
Make These Applications Relevant For Search Engines
When you start an app strategy for your brand, you should be aware that Google is starting to include distinctive search results on mobile devices that indicate whether or not the page displayed in the results is mobile friendly. Such results causes your page to rank in position amongst the top pages to match multi-device screens. This current trend of responsive web design is one of the major mobile trends of 2015 and 2016, respectively.
If you are interested in promoting your brand, it is time to develop your mobile strategy and capture the attention of those potential customers who are waiting to receive information about your product or service; believe it or not, but many of your potential customers are seeking information about you from the comfort of their homes.
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Len Melekard™ 